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SERVICES
Our experts from multiple areas of digital marketing collaborate to create strategies that generate both immediate and long-term results. We offer services in paid search marketing services, organic search (SEO), affiliate marketing, display advertising, data analytics, and social media marketing. Read more about our offerings and get started with Previsions to begin your digital marketing journey.
Paid Search
Paid search marketing is one of the most effective ways to quickly get your message into market and establish your online presence. Instead of slowly building awareness over time, paid search can help produce the behaviors you want your business to achieve. Paid search marketing (including Google Ads and Microsoft Ads PPC advertising) is effective and cost efficient because you only pay when people click on your ad.
Our paid search marketing services help potential searchers find your business within the expansive and evolving search engine network. Combining rigorous keyword research with proven marketing strategies helps us to build campaigns that will produce results.
Organic Search
Creating an online web presence is one of the most complicated tasks, even the experts miss the details. It’s not just about creating a website and waiting for the traffic to come to you. You need to lift the hood of your car to see what drives you to your end destination.
Organic Search (also known as Search Engine Optimization, SEO) is the details on top or underneath your website that increases the visibility of your website. We can audit your current website or be there at the beginning with you during the creation. On-page signals, off-site signals, technical SEO, etc. will be audited and developed to allow search engine crawler categorize your entire site to reach your potential audience.
Display Media
Ensuring we attract the right audience with the right message at the right time is the cornerstone of effective and efficient marketing. But what happens when that audiences gets harder to reach. How do we tap into an audience in the early stage of the buying process and doesn’t know they need your service?
Enter the innovative world of display advertising! We partner with media buy agencies to buy digital media on your behalf. We efficiency purchase highly-targeted media impressions on multiple real-time bidding (RTB) advertising exchanges also called demand side platform (DSP). Targeting valuable visitor personas through a variety of methods to stretch your marketing dollars to begin growing site traffic.
Social Media
The media landscape is vast and there are many touchpoint to interact with potential customers on their buying journey. One of the most effective channels is social media. Platforms like like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Reddit, YouTube, have over 3.6 billion people using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. So how do you reach them at the right time?
Enter the exciting and innovative world of social media advertising! We can manage the media buy on these platforms on your behalf. We efficiency purchase highly-targeted media impressions in real-time. We target these mid-funnel customers who show buying intent or are about to enter into the sales funnel.
Affiliate Marketing
What if you could make money at any time, from anywhere, even while you sleep? But how can you generate leads or sales but minimize the risk or investment on your end? This is the idea behind affiliate marketing. Affiliate marketing is the process by which an 3rd party or affiliate earns a commission for marketing another person’s or company’s products, goods or services.
What separates PDS from other agencies overseeing affiliate marketing programs is our deep-rooted strategy centered around four core pillars. We have found that these four pillars drive performance, incrementality and revenue gains for our clientele.
CRM / Email Marketing
First party data is king, when a potential customer or existing customer allows you to connect with them, you now have a powerful weapon to get them into the sales funnel. Managing interactions with existing and prospective customers during the sales process is what separates CRM marketing from prospecting. Leveraging a strategy that uses data to build, nurture and improve and manage customer relationships is an unique opportunity to pull customers into the sales cycle.
Customer relationship management (CRM) software serves the purpose of collecting valuable customer information. You can collect customer data to helps you customize and optimize your marketing initiatives in line with the interests of customers, to improve reach, sales conversion and profitability.
Data & Analytics
So how are my media campaigns doing? How do I know if we are hitting goals? Marketing campaigns can be turned on and run whenever you like, but how do you measure success to know you are getting a return on your investment?
We are specialists in forecasting, insightful results reporting, attribution, test design, digital operations and regression/correlation analysis to enhance your measurement strategy. Starting with planning, forecasting, measurement planning, results reporting, and channel attribution helps ensure your campaigns are effective. PDS takes pride in not only delivering results but handing insightful analysis to build on for future campaigns.
Creative Services
PDS provides world class creative direction, developing campaigns for products and services that elevate your brand. We partner with you from concept to final asset handover - delivering engaging content for all channels. Our services include:
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Graphic Design (print and digital)
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Responsive emails, HTML Banners (static and dynamic), Landing Pages and Web Design
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Interactive Communication, Video, Motion Graphics, Connected TV and Social Media
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Content Marketing (eBooks, brochures, trade show, etc.)